Minggu, 28 Februari 2010

[E319.Ebook] Free PDF Pharmacy in World War II by Dennis B. Worthen (2013-01-03), by Dennis B. Worthen

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Pharmacy in World War II by Dennis B. Worthen (2013-01-03), by Dennis B. Worthen

  • Published on: 1656
  • Binding: Paperback

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Kamis, 25 Februari 2010

[I773.Ebook] Download PDF Oracle Database 12c The Complete Reference: The Complete Reference (Oracle Press), by Bob Bryla, Kevin Loney

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Oracle Database 12c The Complete Reference: The Complete Reference (Oracle Press), by Bob Bryla, Kevin Loney

Master the Cutting-Edge Features of Oracle Database 12c

Maintain a scalable, highly available enterprise platform and reduce complexity by leveraging the powerful new tools and cloud enhancements of Oracle Database 12c. This authoritative Oracle Press guide offers complete coverage of installation, configuration, tuning, and administration. Find out how to build and populate Oracle databases, perform effective queries, design applications, and secure your enterprise data. Oracle Database 12c: The Complete Reference also contains a comprehensive appendix covering commands, keywords, features, and functions.

  • Set up Oracle Database 12c or upgrade from an earlier version
  • Design Oracle databases and plan for application implementation
  • Construct SQL and SQL*Plus statements and execute powerful queries
  • Secure data with roles, privileges, virtualization, and encryption
  • Move data with SQL*Loader and Oracle Data Pump
  • Restore databases using flashback and the Oracle Database Automatic Undo Management feature
  • Build and deploy PL/SQL triggers, procedures, and packages
  • Work with Oracle pluggable and container databases
  • Develop database applications using Java, JDBC, and XML
  • Optimize performance with Oracle Real Application Clusters

  • Sales Rank: #631650 in eBooks
  • Published on: 2013-08-05
  • Released on: 2013-08-05
  • Format: Kindle eBook

About the Author

Bob Bryla has more than 20 years of experience in MIS, ranging from database and data warehouse design to system administration on multiple hardware platforms. He is currently lead designer and data analyst for Land’s End's online store database and handles the DBA activities on Land’s End Oracle Internet databases.

Kevin Loney was named Consultant of the Year by Oracle Magazine in 2002. He is an internationally recognized expert in the design, development, and administration and tuning of Oracle databases. An Oracle developer and database administrator since 1987, Loney has designed and implemented both transactional processing systems and data warehouses.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Simple, precise and easy to understand
By Murali
This book is written in very simple, precise, straight forward and easy to understand language. There are tons of day to day usage SQLs and examples for everyday dba. Good amount of details in advanced topics like external tables, flashback, SQL replay, advanced security etc., Very useful Hitchhiker's guides and also a cd with code and ebook included. Over all the content is nicely presented.

6 of 7 people found the following review helpful.
This is a very important addition to the library of EVERY Oracle professional
By Earl D. Shaffer
I just finished reading through "Oracle Database 12c - The Complete Reference". If you have been using Oracle for a while you are familiar with the title - Kevin and Bob have been publishing revised versions of the book for quite a while. And as the title says, this is not a tutorial or a how-to book. It is a reference book of many of the important topics that an Oracle professional will need to know in order to work effectively with 12c

The chapters cover the material you would think they would cover. Including the new CDB and PDB concepts in 12c. Also important newer - but not new - topics like VPD, TDE, SQL Replay. I was happy to find sections on Tuning but saw little on Data Guard and RMAN. As a DBA, I am not that interested in topics such as XML, Object-SQL, and Java. I would like to see the RAC section be larger. But overall, it is a very important addition to the library of EVERY Oracle professional. Keep the book at home, but keep the electronic copy of the book (on an include CD) with you everywhere.

3 of 3 people found the following review helpful.
Missing details about Oracle 12c's Pluggable Database architecture
By Amazon Customer
In my opinion this book is missing details about Oracle 12c's Pluggable Database architecture. I expected specific content about both EM Express and Single/Multitenant configurations due to the subtitle of the book "Administer and Secure a Robust Cloud Based Environment". Although the old database architecture is still available for use, Oracle recommends new 12c databases utilize the single or multitenant pluggable database configuration. There are some screenshots of a CDB/PDB installation, (6 pages on Pluggable Databases in total) but other than that there are very few pages which detail administration tasks and specific architecture information within a "Cloud database" single tenant/ multitenant configuration in 12c. On the other hand, the book does holds good content as a quick reference guide and overview on many different aspects of Oracle databases. Perhaps for new DBAs, this book would be a welcome asset for those who like a quick dictionary type look up of any and all things Oracle on their bookshelf. However, for a more seasoned DBA it doesn't contain the depth I expected strictly based on the titile and subtitile.

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[U576.Ebook] Ebook Songs of Gaia: Devotional poems to nourish the heart, by Julie Tara

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Songs of Gaia: Devotional poems to nourish the heart, by Julie Tara

In our world today, there is a yearning to connect to beauty; a rising tide of sensitivity and awareness of the immense difficulties we are facing; a need to find a sense of redemption. Poetry offers this. It opens the window to paradox, giving voice to both the soul’s grief and its longing for the ecstatic.

Julie Tara’s poetry falls in the tradition of the mystical poets who, through the magic of words, open the eye—and the soul—to the awareness of the infinite; of timelessness; of presence.

To enter into Songs of Gaia is to enter into a world where the desert wind becomes a wild woman’s breath; where the rivers you’ve drunk deeply from become the blood of the Mother’s veins, and where the sound of your beating heart becomes the rhythm of the very universe in which you live.

  • Sales Rank: #2814862 in Books
  • Published on: 2015-05-05
  • Released on: 2015-05-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .34" w x 5.50" l, .39 pounds
  • Binding: Paperback
  • 134 pages

About the Author
Julie Tara is a soughtafter inspirational speaker, empowerment coach, author, poet, and mother of three. She lives in Boulder, Colorado, basking in the creative, abundant power of the Rocky Mountains.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Precious Pearls
By JBS
These poems are delicious, thoughtful, and insightful. Julie's rhythm and clarity create precious pearls of poetry. Indulge slowly and digest well.

1 of 1 people found the following review helpful.
Songs of Gaia: Nourishment for your Soul
By April Garton
Absolutely beautiful. Julie Tara gives us such exquisite gifts of grace and fluidity in Songs of Gaia. She transports us to an emotional cadence of wisdom, courage, and awakening. Divine love bursting with beams of sunlight leap from the page, and yet she also writes with the soft white glow of moon energy. David Whyte...you have met your female counter part! Songs of Gaia is nourishment for your soul.

1 of 1 people found the following review helpful.
Beautiful descriptions will fill your soul
By Amazon Customer
Beautiful descriptions will fill your soul. Julie Tara touches upon the experiences we all share on this human journey.

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Rabu, 24 Februari 2010

[O943.Ebook] PDF Ebook The Bridge Ladies: A Memoir, by Betsy Lerner

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The Bridge Ladies: A Memoir, by Betsy Lerner

A fifty-year-old Bridge game provides an unexpected way to cross the generational divide between a daughter and her mother. Betsy Lerner takes us on a powerfully personal literary journey, where we learn a little about Bridge and a lot about life.

After a lifetime defining herself in contrast to her mother’s “don’t ask, don’t tell” generation, Lerner finds herself back in her childhood home, not five miles from the mother she spent decades avoiding. When Roz needs help after surgery, it falls to Betsy to take care of her. She expected a week of tense civility; what she got instead were the Bridge Ladies. Impressed by their loyalty, she saw something her generation lacked. Facebook was great, but it wouldn’t deliver a pot roast.

Tentatively at first, Betsy becomes a regular at her mother’s Monday Bridge club. Through her friendships with the ladies, she is finally able to face years of misunderstandings and family tragedy, the Bridge table becoming the common ground she and Roz never had.

By turns darkly funny and deeply moving, The Bridge Ladies is the unforgettable story of a hard-won—but never-too-late—bond between mother and daughter.

  • Sales Rank: #2620 in eBooks
  • Published on: 2016-05-03
  • Released on: 2016-05-03
  • Format: Kindle eBook

Review
“Lerner’s memoir makes a case for spending time together under the rules of neutrality imposed by a game, and approach to living that refrains from over-sharing and outward complaining to concentrate on the task at hand. The bridge ladies are there for one another, even as they keep their feelings to themselves and play on.” (New York Times Book Review)

“A heartfelt and affecting memoir.” (Washington Post)

“A smart and colorful memoir.” (Maureen Corrigan, NPR's Fresh Air)

“A deeply affecting memoir...a generous and honest examination, she honors these women’s lives” (Boston Globe)

“In her absorbing memoir, Lerner probes marriage, career, motherhood, depression, aging, death, religion and sex, discovering that, although the Bridge Ladies’ generation differs from hers, they share common values of love and kinship. This beautifully written, bittersweet story of ladies of a certain age and era will have wide appeal.” (Publishers Weekly (starred review))

“A book for two generations.” (Dallas Morning News)

“The Bridge Ladies is an uplifting account of a baby boomer’s attempt to understand her mother’s generation. Lerner never lets herself off the hook, either, and the result is candid, fresh and enlightening.” (Providence Journal)

“Through the alchemy of a grand game, Betsy Lerner has woven a universal coming-of-age story for both mother and daughter. A poignant, humorous and often painful struggle through the pageantry of playing cards; a woman’s face on every one.” (Patti Smith, author of Just Kids and M Train)

“Betsy Lerner’s ladies are our ladies, our mothers, grandmothers, and aunts. Lerner takes us back to their tables, capturing a group of wonderful American women—growing older now and braving new battles—with sweetness, humor and sharp perceptiveness. This is a book with heart and feeling.” (George Hodgman, author of Bettyville)

“Lerner takes us on a journey of understanding: the card game, the women who play it, their lives and relationships. In Lerner’s beautifully observed account, Bridge becomes both a literal and figurative pathway to repairing an even more precious bond: her own relationship to her mother.” (Deborah Tannen, author of You Just Don’t Understand and You're Wearing THAT?)

“This is the best book about mothers and daughters I’ve read in decades, maybe ever. It’s about mother-daughter conflict, the desire to love and be loved, aging and loss, discovery and renewal. Betsy Lerner is a beautiful, achingly honest writer, and The Bridge Ladies is at once heartbreaking and hilarious.” (Amy Chua, Yale Law Professor and author of Battle Hymn of the Tiger Mother and The Triple Package: How Three Unlikely Traits Explain the Rise and Fall of Cultural Groups in America)

“A searching, funny, warm memoir.” (O, the Oprah Magazine)

“The Bridge Ladies reminded me of Tuesdays with Morrie, except it takes place on Mondays and has five Morries. Exquisitely written, in this book are portraits of five women whose like we won’t see again. I devoured it in one greedy sitting, and started re-reading as soon as I finished.” (Will Schwalbe, author of the New York Times bestseller The End of Your Life Book Club)

From the Back Cover

A Bridge club provides an unexpected connection across a generational divide between mother and daughter. Betsy Lerner tells a funny, intimate, and deeply affecting story that’s a little about Bridge and a lot about life.

After a lifetime of defining herself against her mother’s Don’t Ask, Don’t Tell generation, Lerner found herself back home in the suburban town that represented everything she wanted to flee: namely the traditional life her mother stood for. Yet, when Roz needed help after surgery, Betsy stepped in. She expected a week of tense civility; what she got were the Bridge Ladies. Impressed by their faithful visits, she saw something her own generation lacked: Facebook was great, but it wouldn’t deliver a pot roast.

Tentatively at first, Betsy became a regular at her mother’s Monday Bridge club, falling under the spell of the intimidating game. Unexpectedly, the Bridge Ladies became a catalyst for change as Betsy and Roz reconciled years of painful misunderstandings and harrowing silences. The Bridge table became the common ground they never had.

Darkly funny and deeply moving, The Bridge Ladies is the unforgettable story of a hard-won—but never-too-late—bond between mother and daughter.

About the Author

Betsy Lerner is the author of The Forest for the Trees and Food and Loathing. She is a recipient of the Thomas Wolfe Poetry Prize, an Academy of American Poets Poetry Prize, and the Tony Godwin Prize for Editors, and was selected as one of PEN’s Emerging Writers. Lerner is a partner with the literary agency Dunow, Carlson & Lerner and resides in New Haven, Connecticut.

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43 of 43 people found the following review helpful.
Playing the hand you're dealt
By E.M. Bristol
When Betsy Lerner (author of "Forest for the Trees," and "Food and Loathing") was a little girl, the "Bridge Ladies," a group of suburban Jewish women in Connecticut who played the game regularly at her mother's house were a source of glamour, though as a teen, she later dismissed them as square and disconnected from the growing feminist movement. Years later with a husband and daughter of her own, Betsy moved back to her parents' area, first in order to help her father who had a stroke. Later, in the winter of 2013, she came to the aid of her mother, who was recovering from surgery, and discovered that the Bridge ladies, were still a fixture, bringing food and meeting for games about fifty years later. To her surprise, after asking to sit in on a game, Betsy developed an interest in the game and began to take lessons. She also became interested in the five women's lives and began to interview them as well, a process which would wind up lasting almost three years (and culminate with this memoir). Her journey would take her to places like the Manhattan Bridge Club (where she found the teachers varied greatly in their effectiveness and humility), into therapy to help her understand the friction in her relationship with her own mother, and into five remarkable octogenarians': Rhoda, Bette, Bea, Jackie and Roz's lives.

At first, Betsy, a literary agent without a knack for numbers found mastering bridge tricky but was aided when a teacher recommended that she think of playing Bridge as telling a story. Eventually, she began to fill in on occasion at the Bridge table for her mother's group. She also began discovering that her ideas of who the Bridge ladies were weren't quite accurate to say the least. But though they didn't share (or overshare) the way later generations do, they still revealed fascinating things about their lives. From them, Betsy learned about how that generation handled issues like infertility, adoption and even the death of a young child. She also learned about their interests, educational experiences and romantic relationships both then and now. In doing so, Betsy came to better understand herself, her mother in a way that she hadn't been able to previously, and the game of Bridge, which turned out to be less dry than it had seemed to her as a teen. "Bridge," she writes, "is the mother of all metaphors."

It's been said that well-behaved women seldom make history, but they are capable of making absorbing, even moving reading with the right author. And Betsy would agree. "They haven't fought any wars or even picketed any causes. For the most part, they upheld the conventions they were raised with. Mostly, they've hung in." But, she concludes, "I never thought I would say this, but I think the Bridge Ladies are brave." It's more than likely that the reader will share her view.

29 of 29 people found the following review helpful.
A poignant look at aging, across the generation gap
By S. McGee
Betsy Lerner's relationship with her mother was always fraught, from the time when, as a pot-smoking rebellious teenager, she balked at her mother's goals for her: marriage to a nice Jewish man, followed by children. Decades later, married and with a daughter, Lerner is living close to her widowed octogenarian mother in New Haven, and is married with a daughter, but their relationship is still strained: her mother still rolls her eyes at everything from Lerner's clothing choices to the fact that a rug in her household is fraying at its edges. Could joining in at the fringes of her mother's 50-year-old bridge game -- a circle of Jewish matrons whom Lerner has watched mature and grow old, and whose children she grew up alongside in Connecticut -- give her insight into her mother and her own generation? And is there a wider lesson here for Lerner's readers?

The answer to the first is yes, perhaps -- or at least, there is a measure of peace to be found for the restless Lerner who seems to struggle constantly with the idea that these women, who came of age in the 1940s and 1950s, might have priorities so very different from her own. Why didn't they yearn for more? More from a marriage? More of a personal life? More open exchanges with their friends in their weekly bridge games? These are questions she keeps returning to in her conversations with each of these women, individually and collectively, and in her own ruminations. The women, for their part, deal with her graciously; Lerner sometimes sounds like the irritating adolescent still struggling to define herself against her elders.

Lerner also sets out to study the game of Bridge itself -- to immerse herself in its rules and strategy, with decidedly uneven results. The contrast between her frustration as she tries, in a half-hearted and frustrated manner, to acquire Bridge skills, and the smooth prowess with which her mother's circle have honed their skills over the years, is telling, and reflects an underlying theme of the book, even if it's one I'm not altogether sure that Lerner recognized she was developing.

For me, the real poignancy and appeal of this memoir were to be found in the way Lerner has captured the grace, fortitude, stubbornness and dignity with which a generation of Jewish matrons in a particular corner of the world are choosing to experience their final years. They know, better than we, what it is like, and that what lies ahead will mean further lack of dignity and independence. They have experienced far more than we have, and done it without asking all and sundry for emotional support or mood-altering medications. I don't know that I'd find them easy to live with, but I came away from this book admiring their stoicism, their faith to their principles as they saw them, and their lack of sentimentality. I didn't see it as humorous or funny, as others have noted, but rather as a moving testimonial to how a group of women adjust to moving through the stages of life and dealing with challenges and setbacks, as recounted through the eyes of a not-always-comprehending member of the next generation.

Ultimately, though, it's a memoir -- another memoir about strained and troubled family relationships, and while it's well-written, that part of it doesn't really rise beyond the pack. And the group of five women, for all Lerner's careful efforts to make them distinct personalities, ultimately aren't that different. I remember that Rhoda was the beauty and Bette was the wannabe actress, but beyond that, the specifics of their lives blur slightly. The collective, however, is interesting enough to make this appeal to avid memoir readers. If you're not interested in this particular demographic, or type of memoir (mothers/daughters; the elderly reminiscing) I would steer clear. It doesn't contain the same magical "ingredient X" that some memoirs do that make it rise above the pack.

5 of 5 people found the following review helpful.
Lacks
By Gramma B
I was a little disappointed with this. I thought it would be more about the ladies playing bridge and their lives. It started out ok but the author quickly made it all about her and how she related to them and her life. She complains about her mother a lot and feels her mother was always too critical and remote. Betsy doesn't seem to realize how critical she is of her mother and that perhaps her mother may be hurt by that. I wouldn't recommend this book unless you want to read about a boring self absorbed author.

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Lynnwood, by Thomas Brown

The unthinkable is happening in Lynnwood – a village with centuries of guilt on its conscience.
Who wouldn't want to live in an idyllic village in the English countryside like Lynnwood? With its charming pub, old dairy, friendly vicar, gurgling brooks, and its old paths with memories of simpler times.
But behind the conventional appearance of Lynnwood's villagers, only two sorts of people crawl out of the woodwork: those who hunt and those who are prey.

Reviews:
'A dark horror story set in a picturesque village. I would recommend this to fans of classic English horror as well as fans of Stephen King.' – Lucy O'Connor, Waterstones
"A quintessentially British folk horror chiller, with an escalating power of dread that is rendered deftly. A new voice in British horror, that you'll want to read, has entered the field." – Adam Nevill
'The plot line is new and exciting ... I was surprised more than once at what was happening. If you are looking for a good book, definitely pick up this one.' – Alison Mudge, Librarian, USA

" … A dark journey not only of the mind, but of the soul. Mr. Brown's extraordinary talent is evident as he paints a virtual feast for the reader with eloquently chosen prose in this powerfully engaging novel." – Nina D'Arcangela
'An exciting, on the edge of your seat gothic that will have readers begging for more.' – Rosemary Smith, Librarian
'An exciting d̩but from a new young writer with a dark imagination. Thomas Brown's beautifully written novel proposes a modern gothic forest far from the tourist trail, a place filled with strange events and eerie consequences.' РPhilip Hoare.
'This book was great! I loved the author's writing style - the words flowed perfectly. Reading this was less like reading a book and more like watching the movie in my mind's eye. Fantastic!' – Laura Smith, Goodreads Reviewer

  • Sales Rank: #1307798 in eBooks
  • Published on: 2013-05-03
  • Released on: 2013-05-03
  • Format: Kindle eBook

Review
'An exciting debut from a new young writer with a dark imagination. Thomas Brown's beautifully written novel proposes a modern gothic forest far from the tourist trail, a place filled with strange events and eerie consequences.' --Philip Hoare, 'one of the world's most famous and celebrated chroniclers of the New Forest and its history'

About the Author
Thomas Brown is a postgraduate student at the University of Southampton, where he is studying for an MA in Creative Writing. He has been Co-Editor of Dark River Press and has written for a number of magazines, websites and independent publishers. In 2010 he won the University of Southampton's Flash Fiction Competition for his story, 'Crowman'. He is also a proud member of the dark fiction writing group: Pen of the Damned. Literary influences include Friedrich Nietzsche, S. T. Joshi and Russian novelist Andrei Makine.

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5 of 6 people found the following review helpful.
Truly Chilling Novel
By Zachary Wilmot
Lynnwood grabs you starting with its opening line, and keeps you hooked for the rest of its wild ride. The novel really showcases Mr. Brown's greatest strength as a writer, talents which manifested themselves in both Revive and Hell's Water, but have really blossomed in Lynnwood. Mr. Brown is a master of character development and psychology; he is able to almost literally place the reader inside the heads of the characters, so that you are not reading their thoughts, you're thinking them. The fast-paced and very accessible writing really help the reader become one with the characters, until it does not feel like you are reading the story, but experiencing it.

Along with this naturally comes a set of well-developed central characters who are extremely believable and seem very real, from their first, sane appearances until their final howls as primal madmen. I felt sympathy for each and every one of the characters, and felt their feelings almost as acutely as my own. Mr. Brown did a superb job of portraying the effects of the horror of Lynnwood on the main characters, and through them made me wonder what effect it would have had on me.

Mr. Brown also makes a sparse and very effective use of poetry and diary entries to add to the effect, and makes the world come even more to life. Even more impressive, however, was his command of epicurean language. His subtle descriptions of every item of food consume add a sense of horror and revulsion throughout the entire novel, and through them he manages to evoke the very hunger he writes about in his readers. The food becomes an unnoticed yet absolutely essential part of the story, and serves to demonstrate Mr. Brown's mastery of the language.

All in all, definitely worth the read!

2 of 3 people found the following review helpful.
Horror has a new Voice in Storytelling...
By Jaimie Engle
This book kept me on the edge of my seat. I discovered Brown's short stories online and became an instant fan. His full-length novel Lynnwood proved to be another amazing work of art in his budding career. His style is clean and fresh, woven between beautifully lyrical passages that kept me drooling for the next page, and the story tension built through steady pacing into a climax I had not anticipated. Brown exposes human nature through the idiosyncrasies of a peculiar town, while playing mind tricks on the reader in this spectacular debut novel.

4 of 5 people found the following review helpful.
Drool-worthy psychological horror novel - amazing debut
By Lizzy Lessard
It's difficult to pinpoint what makes horror drip from the spine of LYNNWOOD without spoiling its main course. It disturbs without resorting to a a single horror cliche. Upon first glance, LYNNWOOD dictates the story of Freya, mother of two, who lives in the quaint English countryside. Blessed by the fortune left from deceased parents, Freya spends much of her time wandering the town and surrounding forest. Without the sparse mentions of modern luxuries and dates in the recent years, the simplicity of the villagers' lifestyles would leave readers believing this story occurred in the middle ages rather than the modern age.

Using terminology and British spellings for words, the atmosphere is strengthened by the expertise of the author's word choice. The descriptions are so crisp that I could nearly smell the bacon and egg breakfast that Freya cooked and gorged herself with every morning or hear Freya's footsteps through her well-traveled path through the forest. I felt the hairs on my arms prickle when the setting switched to the abandoned railroad tunnel.

The frequent flashbacks into Freya's blissful childhood illuminated the cracking sanity and simple `wrongness' of the villagers' behavior when the focus shifted back to present day. A hunger builds from the first scene until the last and as a reader I didn't feel satisfied until the last page was turned in this psychological horror.

And so I leave you with a review that aims to tease your taste buds rather than stuff you with fillers (mostly because its too easy to spoil the surprise). As with any horror book done well, how the story unfolds matters as much as the content and this book doesn't disappoint. (A)

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Sabtu, 20 Februari 2010

[V180.Ebook] Download Marketing Across Cultures (4th Edition), by Jean-Claude Usunier, Julie Lee

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Marketing Across Cultures (4th Edition), by Jean-Claude Usunier, Julie Lee

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: * A cross-cultural approach compares national marketing systems and local commercial customs in various countries. * An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.

  • Sales Rank: #3929850 in Books
  • Published on: 2005-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.73" h x 1.19" w x 7.46" l, 2.49 pounds
  • Binding: Paperback
  • 594 pages

From the Back Cover

Back Cover Copy-Usunier

"This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Güliz Ger, Professor of Marketing, Faculty of Business Administration,Bilkent University, Turkey

International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high—only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest.

Marketing Across Cultures, 4e uses a successful two-stage cultural approach to explore International Marketing.

·        A cross-cultural approach which compares marketing systems and local commercial customs in various countries

·        An inter-cultural approach which studies the interaction between business peoples of different national cultures

"I used Marketing Across Cultures in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmüller., Chair of Marketing
Universityof Dortmund, Germany

Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, Marketing Across Cultures, 4e is essential reading.

New to This Edition!

Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes:

·        The internet revolution and its impact on international marketing

·        Additional web references that allow in-depth and updated access to cultural and business information

·        New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more!

To access the robust web materials go to: www.booksites.net/usunier.

Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France).

Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

About the Author

Jean-Claude Usunier, Professor of Marketing at HEC, Lausanne, Switzerland

Julie Ann Lee, Associate Professor at The University of Western Australia

Most helpful customer reviews

0 of 0 people found the following review helpful.
Best Edition
By F.Baddar
Marketing Across Cultures 4th edition is one of the best cross cultural books written by Usunier and Lee. The topics discussed in the 4th ed. are more comprehensive, and have very good structure to follow.

0 of 0 people found the following review helpful.
good book!
By Shaheda Taji
well written. interesting read. I purchased it for a class i was taking but this book can be an interesting read on its own. For anyone who is interested in the nuances of culture.

0 of 1 people found the following review helpful.
It served its purpose... came kinda dirty and gross.
By James
I found weird stains in it, some crusted stuff that looked like some melted chocolate or something...and assorted other food/colored stains on the back pages, some pages were stuck/crusted with stuff.. kinda nasty.

Cheap though, and I just needed it for a class ...whatever...

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Jumat, 19 Februari 2010

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Parallel Computing for Data Science: With Examples in R, C++ and CUDA (Chapman & Hall/CRC The R Series), by Norman Matloff

Parallel Computing for Data Science: With Examples in R, C++ and CUDA is one of the first parallel computing books to concentrate exclusively on parallel data structures, algorithms, software tools, and applications in data science. It includes examples not only from the classic "n observations, p variables" matrix format but also from time series, network graph models, and numerous other structures common in data science. The examples illustrate the range of issues encountered in parallel programming.

With the main focus on computation, the book shows how to compute on three types of platforms: multicore systems, clusters, and graphics processing units (GPUs). It also discusses software packages that span more than one type of hardware and can be used from more than one type of programming language. Readers will find that the foundation established in this book will generalize well to other languages, such as Python and Julia.

  • Sales Rank: #846576 in Books
  • Published on: 2015-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 6.00" l, 1.62 pounds
  • Binding: Hardcover
  • 328 pages

Review

"From my reading of the book, Matloff achieves his goals, and in doing so he has provided a volume that will be immensely useful to a very wide audience. I can see it being used as a reference by data analysts, statisticians, engineers, econometricians, biometricians, etc. This would apply to both established researchers and graduate students. This book provides exactly the sort of information that this audience is looking for, and it is presented in a very accessible and friendly manner."
―Econometrics Beat: Dave Giles’ Blog, July 2015

"The author has correctly recognized that there is a pressing need for a thorough, but readable guide to parallel computing―one that can be used by researchers and students in a wide range of disciplines. In my view, this book will meet that need. … For me and colleagues in my field, I would see this as a ‘must-have’ reference book―one that would be well thumbed!"
―David E. Giles, University of Victoria

"This is a book that I will use, both as a reference and for instruction. The examples are poignant and the presentation moves the reader directly from concept to working code."
―Michael Kane, Yale University

About the Author

Dr. Norman Matloff is a professor of computer science at the University of California, Davis, where he was a founding member of the Department of Statistics. He is a statistical consultant and a former database software developer. He has published numerous articles in prestigious journals, such as the ACM Transactions on Database Systems, ACM Transactions on Modeling and Computer Simulation, Annals of Probability, Biometrika, Communications of the ACM, and IEEE Transactions on Data Engineering. He earned a PhD in pure mathematics from UCLA, specializing in probability/functional analysis and statistics.

Most helpful customer reviews

9 of 9 people found the following review helpful.
The basic idea of the book is good and such a book is very timely
By William Venables
The basic idea of the book is good and such a book is very timely. Matloff delivers with clarity and authority, which is good. The book suffers a lot, however, by the lack of a good professional edit. The leading example, though useful in containing many the features you would need as an illustrative example is, frankly, rather pedestrian and why anyone would want to do such a calculation is left unmotivated. The code listings in the book, of which there are a great number of course, are presented in a variable pitch roman font making them not only unattractive, but difficult to read quickly. It's very jarring. Worse still, though, is the large number of typos and other infelicities that mean you have to check constantly as you read. The book shows every sign of being published in a great rush, and it almost looks like the author is leaning on his readers to do the final edit! The book also has no Bibliography and the only inline references I could find were to the author's own previous book on The Art of R Programming.

5 of 5 people found the following review helpful.
Rush job in editing still provides very valuable information.
By Alexander Whitworth
Let me preface by saying that I consider Matloff's "The Art of R Programming" to be the best book on R available. So, I had very high hopes for this book. However, this book falls far short of the quality of Matloff's book on R.

In general, I greatly agree with Venables prior review on editing and typesetting. It appears that the printing was done in the basic font used in LaTeX documents made in RStudio or a basic LaTeX editor. In my mind, Matloff was done a huge disservice by CRC Press by not doing a professional edit and making appropriate typesetting decisions.

Moving to the book's content, I found the information very informative and useful. In particular Chapters 2 - 6 were great.

That said, given how much of this information is freely available online, it's hard to justify a purchase. In addition, this edition has changed very little from the rough draft that is freely available on Dr Matloff's website. Given the poor quality edit and the lack of new / revised material vs the free draft version, I have a hard time recommending this as a purchase, though I do consider it a valuable reference. Yes, I realize that that is seemingly contradictory.

1 of 1 people found the following review helpful.
especially since there are so many good parallel materials out there for free
By Amazon Customer
Not worth the money, especially since there are so many good parallel materials out there for free. The book felt rushed too, like it wasn't proofread enough times or something.

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Jumat, 12 Februari 2010

[A289.Ebook] Download PDF An Engineer's Guide to Technical Communication, by Sheryl A. Sorby, William M. Bulleit

Download PDF An Engineer's Guide to Technical Communication, by Sheryl A. Sorby, William M. Bulleit

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An Engineer's Guide to Technical Communication, by Sheryl A. Sorby, William M. Bulleit

An Engineer's Guide to Technical Communication, by Sheryl A. Sorby, William M. Bulleit



An Engineer's Guide to Technical Communication, by Sheryl A. Sorby, William M. Bulleit

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An Engineer's Guide to Technical Communication, by Sheryl A. Sorby, William M. Bulleit

Written by engineers for engineers, this book is designed to provide a complete, practical, engineering-specific introduction to communicating effectively on the job. It helps readers develop the communication skills needed to be successful in the workplace. Real engineering documents are included in each chapter providing helpful guidelines to the preparation of documents. Features comprehensive coverage of the types of written and oral communications used by engineers. Features detailed coverage on the communication of calculations -- design calculation documentation, a critical part of design, experimental and other types of technical reports. A full chapter on visual communication provides detailed coverage of how to present data visually using graphs, charts, tables and drawings. A complete chapter on communication in job searches provides up-to-date coverage of print and electronic job search communication. Also features coverage of grammar and style. For engineers who want to sharpen their basic writing skills for on-the-job documents.

  • Sales Rank: #667730 in Books
  • Published on: 2005-03-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 7.40" l, .92 pounds
  • Binding: Paperback
  • 256 pages

From the Back Cover

Written by engineers for engineers, this book is designed to provide a complete, practical, engineering-specific introduction to communicating effectively on the job. It helps readers develop the communication skills needed to be successful in the workplace. Real engineering documents are included in each chapter providing helpful guidelines to the preparation of documents.Features comprehensive coverage of the types of written and oral communications used by engineers. Features detailed coverage on the communication of calculations -- design calculation documentation, a critical part of design, experimental and other types of technical reports. A full chapter on visual communication provides detailed coverage of how to present data visually using graphs, charts, tables and drawings. A complete chapter on communication in job searches provides up-to-date coverage of print and electronic job search communication. Also features coverage of grammar and style.For engineers who want to sharpen their basic writing skills for on-the-job documents.

About the Author
Sheryl A. Sorby is a professor of engineering education at The Ohio State University. She previously served as associate dean for academic programs and department chair of engineering fundamentals at Michigan Technological University. Professor Sorby received the Sharon Keillor award from the American Society for Engineering Education (ASEE), recognizing outstanding women engineering faculty. She was also the recipient of the Betty Vetter research award through the Women in Engineering Program Advocates Network (WEPAN), for her work in improving the success of women engineering students through the development of a spatial skills course. She has received the Engineering Design Graphics Distinguished Service Award, the Distinguished Teaching Award, and the Dow Outstanding New Faculty Award from ASEE as well, and she serves the organization as associate editor of advances in engineering education.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Science communication for those in technical majors
By JBerrett
An Engineer's Guide is a technical communications textbook written by two engineering professors. In the introduction, they state that "the text was written by engineers, for engineers" (xi). Its target audience is engineering students who are just starting their undergraduate programs; the authors explain the format, purpose, and use of many documents that are considered common in professional engineering situations. Because these documents are also used in other math and science fields and these students often share the analytical mindset that engineering students have, this book would be ideal for all Science, Technology, Engineering, and Math (STEM) undergraduate students.

Textbook authors have to choose between breadth and depth. In this case, the authors choose to briefly cover the primary forms of communication that STEM careers require. One of my favorite things about this book is its title, which is also the book's focus: technical communication, not technical writing. One weakness of the documents produced by the scientists and engineers I have worked with is that they have difficulty communicating the ideas that seem so clear to them and so confusing to the rest of us.

Because of those experiences, this book's focus on communication rather than writing seems particularly apropos. I love that this is its focus, almost as if the authors are trying to coax reluctant cave-dwellers out to interact with the other natives. It is not a book about writing, but a book about how engineers can prepare themselves to use the various forms of communication that they will be required to use in their professional lives.

The book is divided into ten sections: an introduction plus nine types of communication requirements. The first two chapters give an overview of how the writing process differs from the engineering design process. Chap-
ter 2 also covers rudimentary audience analysis and gives basic information about grammar and style. Chapter 3 discusses ethical issues in technical communication, most of which are unique to STEM fields.

Chapter 5 gives an overview of the basics of document design. It is interesting to note that this chapter is treated as a form of visual communication but is given its own chapter in the middle of the book; the other visual design content is presented in Chapter 9. This is the only large organizational oddity.

Other than splitting the visual design segments, Chapters 4-10 are in a logical order; however, the authors state that these chapters can be presented in any order desired. I think it would be particularly interesting to structure an introductory course that presents these concepts in an order that would reinforce the curriculum of one of the early core classes in the undergraduate Engineering program.

Each section is divided into documents and/or tools that are commonly used to fulfill the stated communication need. For each document, the information given includes function, form, and mechanics. These elements are followed by interesting, well-written exercises.

Weaknesses

For any book, publishing costs constrain the author into making compromises. In this case, the authors chose to print without color, so that made the section on information architecture at once awkward and innovative. The authors obviously were concerned that the page count should be low enough to avoid intimidating learners, which had the added advantage of keeping the price down.

Because of the page count constraint, the authors had to choose the content carefully; only the items that they considered vitally important were retained. This leads to some interesting glimpses into the minds of these engineers. For example, the section on proposals and reports is only 18 pages long - barely enough space to discuss the most general characteristics of each form. The section on RFPs doesn't even mention grant proposals. In contrast, there are 20 excellent pages devoted to a discussion of how to communicate calculations. I have never seen more than a few paragraphs at a time on this subject, yet it is something that would be crucial to the credibility of engineering design documents.

In general, that is how I ended up viewing most of the things that I would consider flaws if I saw them in other kinds of technical writing textbooks. At first I thought they were weaknesses (and in fairness, maybe they were), but after looking closely at them I inevitably saw the logic in the treatment of these elements. Invariably, the choices the authors made were based on the viewpoint that engineers' primary responsibility is to design things and write about those designs. I think that's why grant proposals aren't included in the list of other kinds of proposals: grants aren't an intrinsic part of the design process. This is a very interesting way to look at the world and may explain why STEM students have such a difficult time communicating with other kinds of technical writers.

Strengths

This book is written from an engineer's viewpoint. As such, it addresses communications issues that are unique to engineers and others who have similar mindsets. I have always been surrounded by scientists, mathematicians, and engineers, so I have been intrigued by this kind of analytical mind for several decades. In my current classes, my STEM students are the ones who both fascinate and confuse me. This book has helped me understand, for example, the engineering student who recently wrote a paper on the merits of video game music. To him, this music is digital, repeats in easily discernible units, and aurally illustrates a highly analytical game. The illustration on p. 187 looks very much like the chart he drew to diagram the sequence of events in his favorite video game. Almost every page has something that makes me smile because my mind would not have phrased it that way because I am not an engineer.

I have discussed most of the book's content in previous sections of this memo, but I think an examination of the exercises is appropriate here. Like most textbooks, each chapter ends with a set of exercises to help the student synthesize what they read. These exercises are not unusually analytical for an introductory text, but they discuss the kinds of problems engineers and scientists are required to solve. For example, the chapter on visual communication has a question that requires the student to graph data about aircraft speed against power required and power available. The next question is about the best way to represent data about fluid dynamics. These questions are representative of the kinds of exercises found throughout the book.

Even though several subjects are given only lip service, An Engineer's Guide to Technical Communication is a superb resource for engineering students. They won't learn how to write any type of document perfectly, but they will be able to identify the key characteristics, tools, and audience for most of the documents they will encounter in their professional lives. This textbook is an ideal choice for an introductory course in writing for engineering undergraduate students, as well as for math and science students.

1 of 1 people found the following review helpful.
Good book - but quite boring
By Cwsteini
This is a well written book (I guess), I cant help but think that this is one of those subjects that the writer needs to provide a lot of examples of the topics and they do but that makes for a really boring at times read. This book did a great job at getting across the topics, but the topics are generally quite simple or follow common sense guidelines and so reading it can often feel like busy work

Overall:
- Good book, but for those of us well versed in English and communications, this book will be quite boring.

0 of 0 people found the following review helpful.
Five Stars
By Mark Conrad
A+

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