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The Big Thirst: The Secret Life and Turbulent Future of Water, by Charles Fishman
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The water coming out of your tap is four billion years old and might have been slurped by a Tyrannosaurus Rex. We will always have exactly as much water on Earth as we have ever had. Water cannot be destroyed, and it can always be made clean enough for drinking again. In fact, water can be made so clean that it actually becomes toxic. As Charles Fishman brings vibrantly to life in this delightful narrative excursion, water runs our world in a host of awe-inspiring ways, which is both the promise and the peril of our unexplored connections to it. Taking listeners from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, and from a rice farm in the Australian outback to a glimpse into giant vats of soup at Campbell's largest factory, he reveals that our relationship to water is conflicted and irrational, neglected and mismanaged. Whether we will face a water scarcity crisis has little to do with water and everything to do with how we think about water-how we use it, connect with it, and understand it. Portraying and explaining both the dangers-in 2008, Atlanta came just ninety days from running completely out of drinking water-and the opportunities, such as advances in rainwater harvesting and businesses that are making huge breakthroughs in water productivity, The Big Thirst will forever change the way we think about water, our crucial relationship to it, and the creativity we can bring to ensuring we always have plenty of it.
- Sales Rank: #445141 in Books
- Brand: Free Press
- Published on: 2011-04-12
- Released on: 2011-04-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.20" w x 6.00" l, 1.20 pounds
- Binding: Hardcover
- 400 pages
- Great product!
From Publishers Weekly
Starred Review. For the past 100 years, the developed world has enjoyed a cheap, safe, and abundant water supply, but Fishman (The Wal-Mart Effect) warns that everything about water is about to change—how we use it, how we share it, and how we value it. In an engrossing, globe-trotting narrative, he introduces the reader to people already grappling with water shortages—Patricia Mulroy, Las Vegas's no-nonsense water czar known as the best water manager in the country; the inhabitants of a neighborhood in Delhi who line up twice a day for water they must carry home. Since water cannot be created or destroyed, the challenge we face is not so much about water scarcity but rather how we can use it more equitably and protect it—the meaning of "clean" has a wholly new connotation in an era when we can pollute water in new ways with residues of medicine and plastics. Fishman notes that some of the most innovative ways of conserving water are coming from big businesses, including IBM, which has cut the water use in its microchip production 27% in the past eight years. A comprehensive, remarkably readable panorama of our dependence on—and responsibilities to—a priceless resource. (Apr.)
(c) Copyright PWxyz, LLC. All rights reserved.
Review
"A timely warning about the dwindling global water supply." ---Kirkus
About the Author
Charles Fishman is the author of The Wal-Mart Effect, a New York Times, Wall Street Journal, and Business Week bestseller, as well as a finalist for the Goldman Sachs-“Financial Times” Business Book of the Year award in 2006. Fishman is a former metro and national reporter for The Washington Post. Since 1996, he has worked for the innovative business magazine Fast Company. He has won numerous awards, including twice winning UCLA’s Gerald Loeb Award for outstanding business writing, the most prestigious award in business journalism. His story about bottled water, “Message in a Bottle,” was a finalist for the 2008 Gerald Loeb Award for magazine writing, and a finalist for New York’s Deadline Club Award for magazine writing.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Really see the water around you, where it has been, and where it is going!
By Ken Deken
We hardly ever think about water -- it's just there. Until it isn't, and then what happens? Author looks at several situations in which water supplies have dwindled and the responses from the public, the politicians, businesses, and other interests. One of my favorite parts of the book discusses how people in rich countries spend huge amounts of money for bottled water that is likely not as pure as their own local tapwater, but you can't beat good marketing! Also, since water can't be created or destroyed and it has been on earth billions of years, every molecule of the purest water you can buy has seen the insides of many a dinosaur before being held up as an icon of purity! I like that the book is different for me, and makes me look at the water everywhere around me in a different way.
1 of 1 people found the following review helpful.
Everyone Needs to Read The Big Thirst
By R. Lunt
Even if you think you are aware of water problems around the world, this book will heighten your awareness of current, multi-faceted problems and potential problems as well as maverick solutions that have enabled desert communities to reduce water consumption while their populations grow. Fishman is well-versed and a compelling story teller, making the Big Thirst an enjoyable, yet disturbing read that will make you think twice before opening your tap.
7 of 7 people found the following review helpful.
Everything you never knew or thought about water
By Amazon Customer
I came to The Big Thirst as someone who was already pretty water conscious (some think obsessed), and a definite water conservationist. But, wow, all that I had never thought about water Charles Fishman has contained in this book in a thought provoking, entertaining and instructive way. This is in no diatribe designed to make us feel guilty about our water ignorance (although Fishman does rant on Arlen Specter at one point near the end, and rightfully so), but rather a series of stories crafted to heighten our awareness, in an attempt as the author says "to change our relationship to water".
From Australia to India, down the strip of Las Vegas, around the Gulf Coast of Texas to Vermont and elsewhere Fishman takes the reader on a tour of man's challenges and successes in managing our water usage, distribution systems as well as the effect on mankind, the economy and lastly gets the reader thinking about where the next million or billion gallons is coming from.
This book is a treat for anyone who has stopped for even one minute to wonder where our water really flows from and if someday it might not.
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